This is part 2 of the 10-part series, an intuitive approach to color, and how it affects our lives and brands.

Here we talk about beloved blue, two parts: Aqua (just for a moment) and Deep Blue. There’s also Powder and Sky Blue which have a different more innocent feel, too, when mixed up with white, but where not covering that here today.

Aqua is about mischievous purity.

There is something a little curious there as deep/royal blue begins to mix with yellow and tease out the subtle green essence of the blue. It’s a more earthly blue than deep blue as it is of the waters, and closer to where the light hits, closer to the surface.

Aqua is creative, a transformation somewhere between deep blue and yellow-green, and completely energizing while staying honest. It’s the main color of the Light Rae Design brand color scheme and I have been in love with aqua for years.

I’ve had a longer relationship with the deepest color I know of, true royal blue.

As a child, I would hold up a small deep blue glass box to the light and gaze at the transformed room in front of me. It was a little one’s meditation of sorts as the room merged into a hushed stillness of transcendental blue. Get fascinated by the places you can dive into just by visually being submerged into color. Then put your feet back on the earth and get clear and strategist-savvy on what works best in your business branding.

Is blue for you? Do you love it in your personal life, but maybe it doesn’t work so well for your brand?

Deep blue, a true primary blue, embodies depth. It’s the realm around the mountains of the sea. It becomes the heart of the ocean speaking to our subconscious unknown knowns, among murmuring depths. It is also the boundless sky. It is the unifying color of our planet when seen from space, or looking out at space from the ground.

Blue dances in the shadows. Blue laps at the place of ever-sincerity.

Blue is weightless with no horizon in view. Blue is unwritten.

It’s also the deepest color there is.

Blue is dark depths of the ever-expanding universe. Blue is consciousness.

Blue is resounding the ever-expanding OM.

It’s unwavering and elusive at the same time. It’s sometimes almost not really… quite there.

“Have you ever looked closely at a flame? The reds and yellows are easy to see, but deep in the center of the flame is blue. You can easily avoid the blue, miss it altogether if you just look at the surface colors. But always blue is there, deeper than where your vision stops …”
– David Deida, from The Blue Truth

Splashy. Cerulean. Indigo. Sapphire.

Jetstream. Icelandic. Cote’Azur.

Put your foot in the salty brilliantly lit Fijian splashy. aqua waters. Hold a deep cool lapis lazuli in your hand and soak in its depth. Transfix on the otherworldly sparkle of a sapphire. Journey into the realm of the deep subconscious universe.

Blue and Your Brand: Do they connect?

Blue is also known as a very trust-worthy color in business. Banks LOVE blue. So if it’s cosmic and expansive, what else is it imbuing?

Since blue is seen as trustworthy and committed, it’s particularly fabulous for business-related websites because of the stability factor. Thinking about the color schemes of certain social networks. Twitter. Facebook. Skype.

When you head towards the navy (mixing black, which imbues power and more structure) it begins to take on that more uniform-y dependable vibe. It maintains an authority place, without getting arrogant. Blue is humble, like a dear long time friend and ready to stand by your side.

There is openness and unspoken communicative factor that is conveyed in many blue hues.

The depth is ready to reveal its heart of goodness as objective presence. Blue holds the space.

Blue is not only a sincere handshake, it is a meaningful sacred bond and a meditation of the now.

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“Limitless, the sky is.
I don’t know where to start or end.
The sky is one big circle.
Having almost transformed, the soft ripples and waves
are an indigo bridge
between below and above.”

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A blue hue-imbuing Affirmation:

“I am of the color blue: open and vast, full of possibilities.”

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Notice the nuances throughout the different shades of blue. How does it work on not work for your brand color?